🎰 15 Casino Promotion Strategy Ideas That Work | Red Circle

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Increase your casino marketing ROI by utilizing best practices in SEO, SEM and local optimization to get your casino resort in front of the right people at the right.


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Here are 10 battle tested casino marketing strategies to drive revenue marketing strategy that incorporates digital marketing best practices.


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There are five casino marketing strategies any business, large or small, can I constantly look to all industries for examples of best practices.


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Marketing best practices for small Casino's – Marc Carlton Smith (Operations Director at the ACMS Group). If you are operating an International.


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A good marketing calendar has balance, a mixture of mass and targeted promotions. Sometimes the goal is to see a big bump in revenue; other.


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Within the week, while everything is still fresh, make sure to gather info from the people closest to the promotion. Increase guest spending? Choosing the right start and end dates can have a big impact. Spread the word wisely. Acquire new guests? Use theater. Unlike a typical promotion, use mystery, and you use a lever to create excitement separate from the actual prize. Out of the ordinary β€” and that can include downright wacky β€” is the name of the memorability game. And be prepared for those questions you know are coming. Or the drawing. Get the customer experience story that rounds out the numbers. Pulling off a successful casino promotion is harder than it may seem. Create summary slides. Brand colors, typeface, name, tone, personality β€” make sure that promotion speaks to guests in your voice. We know gamers index high for risk-taking behaviors. Know when enough is enough. You get the point. What type of players participated? Evaluate if and when promotions fill those objectives, and get ahead of the game. Did you see a lift year over year? So, while many of us love a good mystery, your audience really loves a good mystery. Think about it. Brand it. Local mall? Identify timing and details on promotional events big and small, as well as competitive strengths, weaknesses, and potential impact on your business. If you do a good job, they, in turn, will pass on that enthusiasm, help create buzz, and be walking examples of your brand. How were the lines? How was the wait for the valet? Sometimes the goal is to see a big bump in revenue; other times the goal is to boost a certain demographic or daypart. Keep your guests close and your competition closer.

Drumroll drawings. State Fair? We are predictable, we humans, and we assign greater value to limited-time offers. Tricked-out trucks. Through an intriguing, mysterious challenge or adventure, your guests are more engaged and more motivated, which leads to higher participation.

Knowing your audience has limited discretionary income, you encourage they spend that money on the Friday preceding the giveaway with an enticing offer. Cash tornadoes. A good marketing calendar has balance, a here of mass and targeted promotions.

And then act. One other thing: Do not start with how casino marketing best practices you should β€” or have to β€” spend. Go back to the drawing casino marketing best practices and remind yourself of your objectives. Present findings in a way that engages your audience.

Here are 15 tips, tricks, and ideas to get you there, without breaking the bank. Another benefit to using mystery in your promotions? So get to what they care about right away: high level findings, recommendations, and an action plan. You just thoughtfully intrigued a target audience enough that you created a desired response.

Sell your staff. Technology makes competitive tactics crazy easy. See A constant merry-go-round of promotions, and those ponies lose their luster. Did the promotion attract new member signup on the day of the promotion?

Unless, of course, Break the Bank is your promotion of choice. The weather? When it comes to promotions, choose quality over quantity. Get help if you need it. Create a sense of mystery. The logistics? Check goals against data. Limit time. When you spend money you can no longer measure, you stop being able to adjust, react, and improve your bottom line.

In addition to kick-butt promotion results, memorable experiences have the added benefits of building a positive brand, getting great word casino marketing best practices mouth, and, ultimately, creating a bigger audience for your next promotion.

Reward loyal guests? You can say goodbye to the slow going and heavy lifting β€” without a big cha-ching out of your bottom line β€” casino marketing best practices database marketing software that does the work for you. This little genius projects your profit margin before your promotion even runs.

The stakes are higher than you may think. Start with planning. And in addition to traditional ROI calculations, you may want to check in on other less-obvious factors like customer satisfaction or conversion. Or the tournament. Did the promotion create incremental revenue? Trained as a copywriter, she served as Senior Vice President and C….

Run it too long, and it loses its punch. Cost containment. In order to know the right day, the right way to spread the word, the right briefcase for that game show promotion, get to know your audience as well as you possibly can. Keep it short and on-point. The more you know about your competition, the better you can react or β€” better yet β€” act proactively. Increase visits? So if you want to capture attention, generate enthusiasm, and otherwise engage, go a little wild and bring out the theatrics. In fact, treat your staff as your customer. Debrief already. Targeted promotions can also elbow their way in front of the competition. Small Red Circle plug β€” we can help you get here. Or another way to think outside the box: What about turning a big mass promo into an acquisition strategy by taking a winning car β€” or another prize so cool your target audience just has to check it out β€” and showing it off outside your casino? Were expenses in line with revenue, or were they too high? A stage, an announcer, music, dancing, balloons, game show drama, whatever it takes. Keep an eye on competitive websites, Facebook pages, newsletters, and mailers. Guests are no longer excited. And the more unmistakably yours, the better. See 4. You now need to turn around and approach your managers, board, or tribal leadership the same way. Know thy audience. Moral: Promote your promotion. Say, for example, your competitor has their big monthly giveaway on a Saturday. How was slot occupancy? If your crew buys in, understands, and is genuinely enthusiastic about a promotion, you just got yourself a lot of free PR. And buzz creates action. Where are the customers you want to acquire? RECON mines, schedules, and replicates across mail, email, and mobile. Once you settle on your goals, things get much easier. We happen to know just the one.